Privacy Policy

MAMA Fitness Privacy Policy

Last Updated: October 9, 2025

This Privacy Policy (“Policy”) explains how MAMA Fitness LLC dba MAMA (“MAMA,” “we,” “us,” or “our”) collects, uses, and shares personal information from users (“you” or “your”) of our website (“Site”) and/or our mobile application(s) (“App”) (collectively, the “Service”).

By using the Service, you agree to this Policy. We may update this Policy from time to time, and changes are effective upon posting. Your continued use of the Service after any such update constitutes acceptance of those changes. If you do not agree to this Policy, please discontinue using the Service.

1. What Information Do We Collect? 

Each time you provide or transmit information to us through the Service, MAMA may collect personal information about you, including but not limited to:

  • Name, address, email address, and other contact information
  • Date of birth, height, weight, gender, and health-related data
  • Workout or training data (e.g., calories burned, distance traveled, heart rate)
  • Location data if enabled (e.g., GPS coordinates, Wi-Fi access points, altitude)
  • Workout routines, text, audio, images, videos, and other content submitted through the Service
  • Information you authorize us to import or export to/from third-party services (e.g., social media)

We may also automatically collect Internet Activity Data, including:

  • IP address, browser type, operating system, and device identifiers
  • Referring and exit pages, clickstream data, and session activity
  • Mobile device type, carrier information, and usage statistics
  • Data about which classes you take and timestamps of use

We may also collect and analyze aggregated, non-identifying usage statistics to improve our Service.

2. What Information Do We Not Collect?

We do not collect or store payment information (e.g., credit card or bank account details). All payments are processed by third-party payment processors, and their privacy policies govern your payment data.

3. How Is Information Collected?

MAMA collects information when you:

  • Create a user account or profile
  • Contact our support team
  • Subscribe through an enterprise partner (e.g., employer or organization)
  • Interact with the Service (including via cookies, web beacons, or other technologies)

We may also receive information from enterprise partners who provide you access to MAMA’s Service.

4. Cookies, Web Beacons, and Other Technologies

As described in our Cookie Policy, MAMA uses cookies and similar technologies (such as pixels, ad tags, and device identifiers) to recognize your device and personalize your experience. You can manage cookies through your browser settings. Some cookies are essential to provide the Service; disabling them may limit functionality.

5. Children

The Service is not directed to children under 13 (or under 16 for individuals in the EU). We do not knowingly collect information from minors. If we learn that personal information has been collected from a child under these ages, we will promptly delete it.

6. How Do We Use Your Personal Information?

We may use your information for purposes including:

  1. Fulfilling your requests for workouts, classes, or related services
  2. Responding to inquiries and providing customer support
  3. Operating, maintaining, and improving the Service
  4. Monitoring Service performance and usage trends
  5. Protecting security and preventing fraud
  6. Enforcing our Terms of Use and applicable laws
  7. Conducting market research and analytics
  8. Enabling social and community features
  9. Sending Service updates, marketing, or promotional content
  10. Delivering personalized class recommendations and advertising

We may also collaborate with trusted advertising partners to deliver content relevant to your interests.

 

7. Sharing Practices

MAMA may share your information as follows:

  1. With affiliates and service providers who perform functions on our behalf
  2. With enterprise partners that sponsor or provide your access to the Service
  3. With social media platforms, if you choose to share data through the App
  4. With business partners for joint marketing or promotional purposes
  5. As required to protect our rights, users, or comply with legal obligations

8. Interest-Based Advertising

MAMA may partner with advertising networks and technology providers (“Advertising Providers”) to display relevant ads across websites and apps.

To learn more or opt out of personalized advertising, visit www.aboutads.info. Please note that opting out does not eliminate all ads—it simply makes them less personalized.

In connection with a merger, acquisition, or sale of company assets

In aggregated, non-identifiable form for analytics or research

9. Apple Health Information

With your explicit consent, MAMA may read and/or write data to the Apple Health database on your Apple device to enhance your experience (e.g., recommending suitable classes). This data will not be used for marketing or shared with third parties.

10. Opting Out

You may opt out of receiving marketing or promotional communications from MAMA at any time by contacting us at support@mama.fit.

11. Data Security

We maintain physical, electronic, and administrative safeguards to protect your information. While we take reasonable steps to secure your data, no system is completely secure. You use the Service at your own risk, and we cannot guarantee absolute security.

12.  Personal Information Retention

We retain personal information only as long as necessary to:

  • Provide our Service
  • Comply with legal or regulatory requirements
  • Resolve disputes and enforce agreements

Retention periods depend on the nature and purpose of the data and applicable laws.

13.  Accessing or Deleting Your Information

 You may request access, updates, or deletion of your personal information at any time by emailing support@mama.fit.

We will respond promptly and in accordance with applicable data protection laws.

14. GDPR Data Subject Rights

If you are located in the European Union, you may exercise the following rights under the General Data Protection Regulation (GDPR):

  • Access your personal data
  • Request deletion or correction of inaccurate information
  • Request data portability in a structured, machine-readable format

Submit your request to support@mama.fit, and we will respond within 30 days.

15. Contact Us

If you have questions about this Policy or our privacy practices, you may contact us at:

MAMA Fitness LLC dba MAMA

4000 Macarthur Blvd, #800

Newport Beach, CA 92660

Email: support@mama.fit